Social Media Marketing & Advertising

Social Media is such a large part of marketing in this digital age. It’s much more accessible than the marketing of old, but also much more time intensive & overwhelming. We have owned our own business for 14+ years and when things get busy, it gets neglected. Even if it isn’t getting neglected, it’s most likely not been strategized effectively to match your brand.

We get it, you are spinning way too many plates, and you don’t have time to figure your stories, hashtags, content, etc. Social Media is ever changing to just make things harder. We are constantly studying the trends, seeing what will stick and what will be gone tomorrow. Let us take over, so you can just go back to being a business owner.

We think strategic planning is the best way to make sure your brand is presented effectively to your customers. Whether we are doing full social media management, an advertising campaign, or just a social media optimization, we want to put together a plan that works for your business and puts you in front of your customers.

Brand awareness is key in social media. We can help you grow and increase your social media presence, whether you are starting new or growing a current social media base. We want to make sure your customers know your brand well and eventually that they become brand advocates and loyal fans.

Whether your brand needs a photo or video advertising campaign, a social media optimization, or full social media management. We want to improve your brand awareness and relationship with your customers to make you stand out! 

 

 

Have Some Questions?

If you were an expert about social media, you probably wouldn’t be here right now. So here are some common questions you might be having about the process. Have another question?

Monthly Management FAQ

What does monthly social media management look like?

After we have onboarded you as a client, we will have an initial strategy meeting to make sure we are on the same page with your business and brand. Monthly we will send out a form for you to let us know anything going on in your business for the next month (sales, new products, events, etc.). Once we have all of your info, we will come up with a strategic plan before your content creation. We want to make sure everything you are doing is promoted well and effectively. After that we get your posts written and scheduled for the upcoming month. Then we start working on the next month! 

Do we have to plan ahead? Do posts have to be scheduled?

YES! We know that sounds harsh & scary, however no effective marketing plan can be put together in a day. Most of our clients are juggling very complex and busy schedules. To make sure their customers are seeing everything they are doing and things are getting lost in the jumble, we have to work hard to spread everything out in the most effective method. Heather LOVES to plan, so you are in good hands for her to help you plan effectively. 

We know scheduling ahead sounds strange and hard but that’s where we come in. Trust us, time really does fly! If you don’t plan ahead it’s easy to realize your biggest event of the year is next week and you haven’t done anything to promote it. When you are looking ahead and scheduling ahead, then everything is getting covered! 

What if things come up?

We know everything can’t always be planned in advanced. If 2020 taught us anything, things can change in an instant. For our monthly marketing clients we always allow up to 2 post swaps per month. Have a product sell out? This is exactly what this is for, we will swap the post out, no worries, with 48 hours notice. We also always encourage our clients to update their Instagram & Facebook stories as they want. We also send a “basic practices” guide to help you with this. This is great for any updates as well. 

Do you provide community management?

YES! Community management is a crucial cornerstone of social media marketing. If your customers believe you aren’t listening or don’t care, they won’t connect with you. We try to learn your brand and answers to commonly asked questions to save you time. If we don’t know the answer, we will send you a quick text to find out, so we are always giving the correct information! 

What is our ROI?

We hear this all the time, what is the ROI? When will I see dollars? Social media marketing is a bit different than “old-school” marketing. Your ROI is about cultivating increased brand awareness and loyal brand supporters. When your brand supporters are loyal they will spread your praises throughout their circle, bringing in more loyal brand supporters. We send monthly statistic reports to let you know how many impressions, engagements, and new fans you are seeing. 

Do I get to give input on our posts?

We always send the posts every month for you to look over and make sure everything is factually correct, nothing is missing, etc. We do ask you trust our marketing expertise on everything else to make sure your marketing is going effectively. We are always monitoring your social media to see which posts are effective and which are not resonating with your fans. We will be constantly tweaking and pivoting every month to make sure your fans are engaged.

What is the point of social media marketing? Is it more sales?

Yes and no. We get it, social media marketing is a strange world. Every post is not an “ad”, everything is not a “sale”, you have to entertain on social media to keep fans engaged. It’s not what a lot of business owners want to hear. Think of it this way: If you have a friend who all they ever want to do is sell you on something, would you stay friends with them? No of course not! However, if you have a good friend who is always there for you and they happen to sell a product, you most likely will buy from them because you trust them. The goal of social media is to tell your customers why they want to be your “friend” and to develop trust with them. We hope this eventually leads to sales, but the end goal is to make them loyal which is much more of a payoff than a one-time sale.

Can we do all social media marketing organically?

Organic marketing is still a very important part in conjunction with your advertising. However, it can not be the only form of social media marketing. The social media platforms do not function any more like they did in years past. To effectively reach new fans and customers, we do include advertising in every monthly package. We will help you find the best budget for your business, but to truly have effective marketing, you will need to be willing to put some advertising budget into your plan. 

What does content creation include?

All of our monthly marketing packages include monthly content creation as well. Once we make your strategic plan, we also make a strategic content creation plan. We explore any user generated content you have been tagged in, edit anything you have provided to fit your aesthetic, make any graphics necessary that match your brand, and then fill in all the gaps with professional photography content creation. A good content calendar is a combination of all these things and making sure they are curated perfectly. 

What platforms do you manage?

We specialize in Instagram and Facebook marketing. We believe those are the best for small businesses to reach their ideal clients. Spreading yourself too thin over too many platforms just provides a weak strategy. 

Do you require a contract? Can I do month to month?

We do require our monthly management to book a 6 or 12-month contract. Social media marketing takes time to grow and the payoff takes a little bit of patience to see. Six months is the minimum time to truly see what is working for your social media, with 12 months being more recommended. With all the strategic planning involved, we have mentioned we do need time to work through your whole strategy. We strive to be your long-term social media partners.

Can you get the 10k followers by tomorrow?

No we can’t, like we said social media is a process. We do not buy followers or do shady follower growing processes. We grow your followers organically and through ads. We know you want to have the impressive 10k amount, however, engagement is king. It’s pointless to have unengaged followers. If you were speaking at a conference would you rather speak to 10,000 uninterested people or 1,000 people ready to buy your product? Of course the latter! We focus on growing quality, engaged followers for you.

Monthly Advertising FAQ

What is the difference between management & advertising?

For monthly social media management, we take over your whole social media management and offer basic advertising. This is best for our clients who need us to take over everything for them. Our monthly advertising is best for clients who have their daily management already under control or need a very strategic, focused advertising campaign. Our advertising campaigns offer 2 ads per month. 

Do we have to plan ahead? Do ads have to be scheduled?

YES! This is vital in our monthly management, but even more vital in our advertising packages. The advertising campaign will be to tell a story of your brand and we will need to plan to take sure it’s being told effectively. 

Do you include content creation?

Yes, we include photography content creation every 3 months of your contract to plan for the upcoming ads. We also encourage adding on videography at least once during your campaign. Video content has been highly effective in social media advertising and to tell your brand’s story. 

What is our ROI?

We hear this all the time, what is the ROI? When will I see dollars? Social media marketing is a bit different than “old-school” marketing. Your ROI is about cultivating increased brand awareness and loyal brand supporters. When your brand supporters are loyal they will spread your praises throughout their circle, bringing in more loyal brand supporters. We send monthly statistic reports to let you know how many impressions, engagements, and new fans you are seeing.

Do I get to give input on our ads?

We always send the posts every month for you to look over and make sure everything is factually correct, nothing is missing, etc. We do ask you trust our marketing expertise on everything else to make sure your marketing is going effectively. We are always monitoring your social media ads and tweaking as needed to make sure they are performing at their best. 

What is the point of social media marketing? Is it more sales?

Yes and no. We get it, social media marketing is a strange world. Every post is not an “ad”, everything is not a “sale”, you have to entertain on social media to keep fans engaged. It’s not what a lot of business owners want to hear. Think of it this way: If you have a friend who all they ever want to do is sell you on something, would you stay friends with them? No of course not! However, if you have a good friend who is always there for you and they happen to sell a product, you most likely will buy from them because you trust them. The goal of social media is to tell your customers why they want to be your “friend” and to develop trust with them. We hope this eventually leads to sales, but the end goal is to make them loyal which is much more of a payoff than a one-time sale.

How will I decide an advertising budget?

At the initial consultation we will help you out with a minimum and a suggested ad budget to make sure your ads are reaching their potentials after exploring your pages. We will adjust this as needed throughout the contract. 

Do you require a contract? Can I do month to month?

We do require our monthly advertising to book a 6 or 12 month contract. Social media marketing takes time to grow and the pay off takes a little bit of patience to see. We can not effectively tell your story in a single ad and reach all of your target clients.