
CLIENT
Split Second Entertainment Group with ShutterBooth
OVERVIEW
branding, photography, social media
Split Second Sound is the largest DJ company in Charlotte and owner, Vinny Esposito, is also the Carolina Panthers gameday DJ. ShutterBooth is a national photo booth company brand with over 40 offices across the United States. Charlotte’s local office was opened in 2009 and is owned and operated by Art and Arica Zelenak. We worked with Split Second Sound & ShutterBooth to help increase their brand awareness and social media presence leading up to their ultimate merger announcement. We coordinated their merger announcement on social media and sent out a press release announcement. A new brand was needed for the two companies now that they were combined as well. We modernized their current logo to include their iconic clock but have a more modern & sleek look for the merger.
From the Client
We have known Heather and Walter for years in the event industry and have come to not only like and respect them but admire their focus and dedication to moving forward, thriving with new ideas yet always doing right by people. The same can be said when hiring them to work on some new marketing strategies for our merger with another company. They came in, listened to what we needed, gave suggestions to improve those ideas, and then made it look very professional. Class act, both of them and what they represent. Honest feedback and they’ll get behind you literally and be there for whatever you need.
Vinny Esposito
Split Second Sound






SOCIAL MEDIA MARKETING RESULTS
Total Reach for Merger: 70,000+ people
Split Second Sound
They gained 500+ fans & followers during the 28-day release.
3 of the top 10 most engaged with posts in the past 2 years were during this release.
ShutterBooth Charlotte
They gained 400+ fans & followers during the 28-day release.
5 of the top 10 most engaged with posts in the past 2 years were during this release.