Who is GarlandBurks Marketing?

GarlandBurks is a creative marketing team based in Charlotte, NC that is made up of Heather and Walter Burks. We believe your brand’s image and story are the cornerstones of modern marketing. Because of this, we specialize in branding & web design, social media, and content creation. 

We have 14 years of experience creating & marketing for our own business and others. We know ourselves that your marketing and brand is the easiest thing to neglect when things get busy. However, they are some of the most important aspects of your business. We want to help you tell your brand’s story with our expertise, so you can go back to focusing on being a business owner.

We specialize in working with fellow entrepreneurs, small businesses, and political campaigns. We believe small business is the lifeblood of communities and we passionately want to help them succeed.  We can help your business or campaign whether you already have a team and just need some extra help or you need us to take over your whole project.

Our marketing expertise has been greatly impacted by our travels. We have traveled to all 50 states and 14 countries together and during this, we experienced a wide range of markets both large and small. We are based in Charlotte, NC but work with many clients remotely and love to continue to travel for our work. 

We believe your creative marketing is best served on a personal level. We keep our client list small so that we can provide attentive and personal attention to your business. We want to really get to know your brand and effectively tell your story.

When you book GarlandBurks Marketing, you are actually getting Heather (Garland) Burks and Walter Burks. Both of our expertise and creative minds will be working on your project and telling your brand’s story. Get to know more about Heather & Walter below. 

We want to help tell your brand’s story creatively.

About Heather

Heather is a graduate of East Carolina University with a B.S. in Business Administration with a concentration in Marketing. She was selected as 1 of 13 people to receive the EC Scholar Award, which is a full scholarship to the university. She also graduated Magna Cum Laude with University Honors. Her passions have always included marketing and photography even from a young age. Her first jobs were to intern at the Gaston Gazette Newspaper as a photography intern and at the Schiele Museum of Natural History as a marketing intern. She has over 14 years of professional photography experience and marketing for her own business and others. She’s been building websites and exploring graphic design since she was 6 years old. 

Her focus: Branding, Web Design, Photo Editing, Video Editing, Planning & Strategy

Fun Facts: 

  • Heather is an only child & her parents had her in their 40s
  • Favorite Craft Beers:  Catawba White Zombie & Olde Mecklenburg 704
  • Highschool Superlative: Most School Spirited
  • Favorite Movie: The Nightmare Before Christmas

About Walter

Walter is a graduate of East Carolina University with a B.A. in Political Science and a minor in Business. He was accepted into the Pi Sigma Alpha Political Science Honors Society. He has a huge passion for politics, the community, and marketing. During high school, he had an internship with the Mayor of Gastonia which taught him various skills in management, marketing, and public relations. His love of social media started in college as he learned to utilize it for our business and running for Sophomore Class President (which he won!). He brings 14 years of experience in marketing for his own business and others, along with professional photography experience. 

His focus: Drone Pilot, Photography, Videography, Lighting & Sound Design, Advertising

Fun Facts: 

  • Walter lived in England for 6 months and went to middle school while over there. His whole family + 3 siblings moved there.
  • Favorite Craft Beers: Olde Mecklenburg Captain Jack & Sugar Creek Culture Pils
  • Highschool Superlative: Most Likely to Succeed
  • Favorite TV Show: Veep

About Walter

Walter is a graduate of East Carolina University with a B.A. in Political Science and a minor in Business. He was accepted into the Pi Sigma Alpha Political Science Honors Society. He has a huge passion for politics, the community, and marketing. During high school, he had an internship with the Mayor of Gastonia which taught him various skills in management, marketing, and public relations. His love of social media started in college as he learned to utilize it for our business and running for Sophomore Class President (which he won!). He brings 14 years of experience in marketing for his own business and others, along with professional photography experience. 

His focus: Drone Pilot, Photography, Videography, Lighting & Sound Design, Advertising

Fun Facts: 

  • Walter lived in England for 6 months and went to middle school while over there. His whole family + 3 siblings moved there.
  • Favorite Craft Beers: Olde Mecklenburg Captain Jack & Sugar Creek Culture Pils
  • Highschool Superlative: Most Likely to Succeed
  • Favorite TV Show: Veep

Why Hire GarlandBurks?

Hiring GarlandBurks means you will have access to not just one, but two experienced marketing professionals. You will have access to both of us on your accounts, not someone you don’t know. We take only a limited amount of clients, so you will have our attention to make sure your marketing is succeeding. 

We take a personal approach to our marketing and truly invest ourselves in your businesses. When you win, we celebrate with you! We truly want to see our clients growing and succeeding, this is much more than a job to us. We do everything in-house and do not outsource. From branding to photography to advertising, everything is done by GarlandBurks Marketing. This ensures we know your brand and can provide a personal touch to all of your marketing. 

You will also always have personal contact with someone from GarlandBurks Marketing. Whether you prefer to text or email, you will be able to reach Heather & Walter during their business hours. We strive to respond as quickly as we can.

We invest in the best equipment for the job and are always striving to learn more about the field to improve for our clients. From Walter spending 30+ hours to become FAA Part 107 certified to provide drone services to our clients to Heather working tirelessly to become Sprout Social Certified and Agency Partners. We also believe in having the best for our clients and training ourselves on the newest trends. 

We truly value our clients & believe in having a relationship with them. We believe creative marketing works best with trust and long term relationships. If this sounds like you or your brand, we would love to talk!

Why The name GarlandBurks

A question we get asked often is why did we name our brand GarlandBurks Marketing? A name is an important part of branding, one of the most important parts. We brainstormed many options throughout the process from just being “The Burks”, which is how we have branded ourselves for years, to going away from our names entirely. Heather was throwing out ideas and mentioned one of her favorite TV Show’s Mad Men. She mentioned how she loved how their agency Sterling Cooper Advertising Agency always showed the partnership of the two owners. Heather’s maiden name is Garland, Walter’s last name is Burks. After some sleeping on it, GarlandBurks Marketing was decided upon. Because of this, we wanted the name to reflect that Heather and Walter are equal partner owners on our team.

We know marketing can be overwhelming

Here at GarlandBurks Marketing, we know marketing can get overwhelming. Don’t know where to start? Check out some of our common questions to help you along! 

Where are you located & do you travel?

We are located in Charlotte, NC but we LOVE to travel anywhere (that’s why we live so close to the airport ?)  We have been to all 50 states and 14 countries, many for various business projects. We can help with branding, content creation, & social media remotely. We also can help with content creation remotely if you can ship your products. 

What is a creative marketing team?

Marketing is such a broad spectrum, talk to anyone who does “marketing” and you might hear a hundred different job descriptions. We believe at GarlandBurks it’s good to be an expert in what we specialize in. Our specialty is the creative side of marketing, which is using creative talent (graphic & web design, photography, videography, and creative strategy) to help market your business. More specifically we believe in a “content first” creative marketing. We know that good content plays a large role in the effectiveness of your marketing, and on the other side, bad content can negatively impact your marketing efforts. We want to make sure we provide you a good basis of creative and professional content and then build your brand a strategy off of this. 

What businesses & industries do you work with?

We specialize in helping fellow entrepreneurs, small businesses, and political campaigns. Don’t fall in this category but like what you see? No worries, these are the industries we have found our services fit in easily. However, just send us a message and we can see if we are a fit. 

What if I need it all? Are you full-service?

While some agencies might be “full-service”, we believe how important it is to specialize. When you stretch your marketing too thin, your marketing plan can’t be solid. Also, if you don’t have a solid marketing base, more advanced marketing just won’t be worth your investment. That’s why we focus on our three pillars of branding & web-design, content creation, and social media to ensure your marketing base is solid.

Do you outsource? Who will I be working with?

We are a boutique marketing team and we do everything in-house. We will not be outsourcing any of your projects. Everything we provide you from content creation to branding & web design to social media will pass through Heather or Walter’s hands. This is why we can only take on a certain amount of clients, we don’t want you to feel like you met with us once and then we sent you off to a stranger. You will be personally working with us through your entire project. 

How do you communicate with clients?

We offer an onboarding meeting or Zoom for most all of our projects. After the initial meeting, we will stay in communication through email or text. During our business hours of 9 am to 5 pm Monday to Thursday you can expect an answer back within 24 hours (though usually much quicker unless we are on a shoot). 

Have some more specific questions?

Head over to our services pages: https://garlandburks.com/services/ to explore our service-specific FAQ. The answer still isn’t there? Just send us an email and we would love to answer it for you!